The 60/30/10 rule in website design is a practical color guideline: use one dominant color for about 60% of what people see, a secondary color for about 30%, and an accent color for about 10% so the page feels balanced and your calls to action stand out.
Think of it as visual weight, not a pixel-perfect math problem. Your 60% is usually backgrounds and large surfaces (page background, section blocks, cards). Your 30% supports structure (headers, side panels, alternate section backgrounds, subtle UI elements). Your 10% is the attention color (primary buttons, links, icons, badges, and highlights) that guides the eye.
How the 60/30/10 split usually looks on a business website
| Share | Role | Common website uses | What to watch for |
|---|---|---|---|
| 60% | Dominant | Main backgrounds, section fills, page canvas | Keep it calm so text stays easy to read |
| 30% | Secondary | Navigation, alternating sections, cards, borders | Use tints/shades so it supports, not competes |
| 10% | Accent | Primary CTA buttons, link color, important icons | Use sparingly so “Book” or “Call” feels obvious |
For many Orlando service businesses, this pattern is a fast way to avoid “rainbow websites” that look busy and convert poorly. Example: a dental site might use white or very light gray as the 60%, a soft brand blue as the 30%, and a warm accent (coral, teal, or a deeper blue) as the 10% for “Request an appointment” buttons and phone links. A law firm site often looks best with a neutral 60%, a dark secondary for headers, and a single accent for consultation CTAs.
If you want us to apply this rule while keeping your branding and conversions in mind, our web design service is built around clear layouts, readable typography, and CTA styling that makes it easy for visitors to take the next step.
How to apply it in 15 minutes
Start by listing your brand colors, then choose (1) a dominant neutral, (2) one secondary brand tone, and (3) one accent reserved for actions. Next, scan your top pages on mobile and check that the accent color only appears where you want attention. Finally, test contrast: body text should be easy to read on every background, and buttons should be readable for people with low vision or bright Florida sun glare on their screens.
If you are still picking colors, our FAQ on how to choose a color palette that fits a brand walks you through matching your palette to your industry, audience, and on-page readability.
