You should provide the raw facts and real-world assets (what you do, who you serve, your offers, and any existing photos), and we turn that into polished website content, page structure, and visuals that look credible and convert.
Think of it like this: you are the subject-matter expert, and we are the editors, designers, and builders who shape your message into a site that reads clearly, matches your brand, and is easy to navigate on mobile.
| Item | Usually provided by you | What we do with it |
|---|---|---|
| Brand basics | Logo files, brand colors (if you have them), phone, address, service area, hours | Set up design, layout, and consistent contact info sitewide |
| Services and priorities | Top services, what you want to sell most, common questions customers ask | Organize pages, write copy, and build clear calls to action |
| Proof | Reviews/testimonials you are allowed to publish, awards, licenses, associations, warranties, before-and-after (when applicable) | Place proof where buyers decide, format it cleanly, and add trust sections |
| Team and story | Bios, headshots (or names and roles), what makes your business different in plain language | Write or refine bios and “about” content so it sounds human, not corporate |
| Photos and media | Your best real photos, short videos, jobsite shots, office shots, product shots | Select, crop, compress, label, and add accessibility-friendly alt text |
| Legal pages | Any required policies for your industry (privacy, terms, refunds), intake forms, disclaimers (law/healthcare) | Add to the site and format for readability (we are not your attorney) |
If you do not have professional photos, that is normal, and it is still workable. For most Orlando businesses, a small set of real, current images beats perfect stock imagery because people want to see your team, your office, and the kind of work you actually do.
Here are practical options that work well, even on a tight schedule:
- Quick local photo session: A 60 to 90 minute shoot can cover exterior signage, lobby, staff group, 2 to 3 “in action” shots, and a few detail photos. In Central Florida, we can plan this around your busiest days so it does not disrupt operations.
- Modern phone photos (done intentionally): Natural window light, clean backgrounds, no wide-angle distortion for faces, and consistent framing. We can give you a simple shot list so your team can capture what we need in one morning.
- Supplement with licensed stock: Stock can fill gaps (abstract headers, generic supporting visuals), but we keep it secondary so your site does not look like every other company in your category. We also confirm the image license is valid for commercial website use.
- UGC-style content: Short, natural clips and photos can work great for service businesses, especially when you want a more approachable look. If you want help producing this, our UGC content service is built for that style.
One caution for healthcare, dental, and aesthetics: if a photo can identify a patient, you need written permission that clearly allows marketing use before it goes on your site or socials. The safest path is to use a dedicated photo release form and store it with your records.
We typically start your build once we have the basics (services, service area, contact info, brand assets, and a starter batch of photos). If you want help mapping exactly what pages you need first, see our guidance on small business website pages and how many you typically need. If your main worry is load time, our FAQ on how images affect website speed explains why photo sizing matters.
If you want us to lead the whole process, our web design service includes content direction, templates, and a clear checklist so you are never guessing what to send or when to send it.
