A web designer plans and designs the look, layout, and user experience (UX) of your website so visitors quickly understand what you do and take action.
In practical terms, we treat web design as the bridge between your brand and your leads. A designer turns your services, photos, and messaging into a site that feels trustworthy, reads cleanly on mobile, and makes it easy to call, book, or request a quote. For Orlando and Central Florida businesses, that usually means clear service areas, tap-to-call buttons, fast ways to find your location or booking link, and page layouts that match how people search when they need help now.
What a web designer typically handles
- Page planning: sitemap and page hierarchy so your menu and pages feel obvious
- Wireframes: simple page blueprints that map sections, content order, and calls to action
- Visual design: colors, typography, spacing, imagery, and a consistent style across pages
- Responsive layouts: designs that work on phones first, then scale up to tablets and desktops
- UI details: buttons, forms, navigation states, and reusable components
- Accessibility basics: readable contrast, logical headings, and design choices that support keyboard and screen reader use
- Content guidance: what goes above the fold, what can be trimmed, and what proof belongs near decisions
- Handoff and QA: design files, specs, and reviewing builds so the live site matches the intent
If you want a site built for leads, our web design service bundles design decisions with conversion thinking, so the final pages are not just pretty, they are easy to use and easy to trust.
Design is not the same job as development. Designers focus on structure, visuals, and UX, while developers code the site, connect forms, set up the CMS, and handle more technical items. If you want a quick, plain-English breakdown, see our web design vs web development FAQ.
After launch, a designer may still help with new landing pages, seasonal promos, and layout updates as your services change, but your site also needs stable hosting, backups, and updates. If your site runs on WordPress, our WordPress hosting keeps the technical side steady so design changes do not turn into downtime or surprises.
