Revisions for UGC videos are simple: we’ll keep iterating the edit until you’re happy, with a clear review loop so feedback stays organized and the video stays on-brief.
We start by locking the direction early so revisions are usually small. Before filming, you review and approve the script or concept, including the hook, talking points, product claims you want (and claims you want to avoid), and the exact call to action. That upfront approval prevents the painful kind of revision where everyone changes their mind after footage is already shot. If you want help setting those guardrails, our UGC content creation service includes concepting and creator matching built to reduce back-and-forth.
| Stage | What you see | What you send back | Typical revision scope |
|---|---|---|---|
| Pre-production | Script or concept outline | Notes on messaging, do’s and don’ts, CTA, any required phrases | Direction changes are easy here |
| First delivery | First edited cut | One consolidated list of edits (timecodes help) | Pacing, trims, captions, on-screen text, b-roll swaps |
| Revision passes | Updated cuts | Only net-new changes | Fine-tuning for brand voice and platform style |
| Final approval | Final files | Sign-off | Export settings, minor formatting tweaks |
Most revision requests fall into a few buckets: tightening the hook, trimming pauses, changing the order of points, updating captions and on-screen text, swapping b-roll, adjusting music or sound levels (within platform-safe audio), and polishing the ending CTA. For regulated industries (dental, healthcare, legal), revisions often include tightening language so you avoid risky claims while still sounding human and believable.
When you’re planning the number of passes, it helps to separate “edit changes” from “new shoot” changes. Edit changes use the footage we already captured. If you decide after approval that you want a different angle, new talking points, a new scene list, or a different creator setup, that’s a reshoot and it can add time and cost because it requires new footage.
If you want a quick baseline for what most brands request, our FAQ on how many UGC revision rounds are typical lays out what’s common and what tends to slow projects down.
The fastest way to get revisions done is to send one clean, consolidated round of notes from a single decision-maker. We recommend grouping feedback like this: (1) must-fix compliance or claim edits, (2) must-fix messaging, (3) nice-to-have polish. That keeps the creative intact and prevents scope creep.
Revisions can affect launch timing, so if you’re working toward a specific campaign date, pair your feedback window with the production schedule. Our timeline FAQ at UGC production timeline from brief to delivery explains the usual flow so you can plan approvals without rushing at the end.
If your UGC videos are headed straight into paid ads, we can also turn revision feedback into multiple ad-ready variants (different hooks, CTAs, or cutdowns) so you have options to test in-market without refilming, which ties in nicely with our PPC management when you want the creative and the ad account working together.
